Monday 5 August 2013

Entry 05 - how celebrities in China affects the consumer market



How celebrities in China affect the consumer market

In this 21st century, fashion based media is become a up-rise in the whole world; including the south east Asia .  While women are the leading role in this industry, i would like to introduce the woman that i personally thinks that she rocks the industry.


 Fan bing bing 范冰冰

She was indeed one of the favorites woman idol of all time.
Her role in the industry were she was the number one on "50 most beautiful people in China". While with her amazing look and wide variety of style, she afford that title.

Brian Buchwald, CEO of Bomoda, a website providing information for Chinese luxury goods consumers, said
"She is a risk taker, she breaks the mold  She makes her own fashion choices and while many Chinese women may not be comfortable enough to wear what Fan Bing bing may wear, just the fact that she's out there making certain choices becomes very inspirational for them,"  
he added "So if Fan Bingbing is a fashion icon in China, then Chinese women will buy what Fan Bingbing wears in a way that is much more qualitative than we see with western celebrities and western luxury consumers,"

He mention that the Chinese consumer is relatively new to the luxury market, while they are heavily influences by celebrities. While this has make a assumption, if Fan bing bing were the fashion icon in China, this will actually influences the women in China, their daily ideas of how they wear and the attitudes of becoming luxuries. 


Annotations.


I could say that, women's are the primary consumer in the fashion industry, while someone who have great fame and wearing beautiful brands it actually inspired someone to become like that. As from what i mention that China consumer are relatively new to the luxury market, while to get this started they need a significant icon of luxury and fashion in order to suits the brand. While this had also portray how big is the influences that a Artist can actually move a person by getting them inspiring their daily wear and attitude lifestyles.

Hence this was a interesting facts that how actually people are trying inspired by someone big and it actually change their life systematically.

Referencing:
stylishthough. 2012. Style Icon: Fan Bingbing. [online] Available at: http://stylishthought.com/fashion/style-icon-fan-bingbing/ [Accessed: 4 Aug 2013].

Post, T. 2013. PHOTOS: Check Out These Eight Fashionable Asian Style Icons. [online] Available at: http://www.huffingtonpost.com/2013/07/19/asian-style-icons-photos_n_3619283.html [Accessed: 4 Aug 2013].


 Sun, R. 2013. Fan Bingbing: The Chic Life of a Cannes 'It' Girl. [online] Available at: http://www.hollywoodreporter.com/news/cannes-girl-fan-bingbing-inside-505668 [Accessed: 4 Aug 2013].

2 comments:

  1. Nicholas,
    Where are your citations?

    You need to include references for the resources you have placed in the blog.
    Also you should be including your annotations into each entry... why have you put this up? Why are the entries relevant... why do you find it interesting/uninteresting... Is it useful to for your essay?

    ReplyDelete