While China has launched during 2005, while previous post about china market were mentioning that Chinese market were just started to take a step forwards to luxury and lifestyles.
The editor of the Vogue China is Angelica Cheung, she is a mother role at home and a powerful person in the world fashion industry.
How Vogue China portray women as a representative?
Angelica Cheung believe that, become a modern woman would be a whole idea of being an independent woman. Despite of that, Vogue China woman's are portray as an independent woman, yet to empowered the feminism in China. In China, for woman; definitely will be a tough challenge to go ahead in a male dominated country. While Vogue's has become a helping of empower women and teaches them more that just top fashion. Cheung stated that " Even though i like magazine, we are more than a woman magazines. We're not here to sell clothes, Otherwise it's difficult to keep that passion for long".
How did Vogue China change the view of fashion?
While China are one of the conservative country, traditional Chinese culture that been called "old fashioned"
are going through a revival. Despite that peoples are trying for a new way to express and interpret the new "traditional Chinese culture" as it will be not the same with the "old fashioned" tradition. Nowadays alot of fashion designers in China are brainstorming to find that voice that is representing the oriental and international, that suits the modern lifestyle.
Vogue China as a feminism.
Vogue China is the very first vogue that is emphasizing the identity of a woman. With this, Vogue china are trying to bring out not just the appearance but also the inner part. What means by inner part? Inner part means by, even though you have the best fashion tool on your body, yet you have not the confidence to convince people to face the crowd. Vogue china teaches Vogues women by sharing how women maintain their life and also their positive emotion.
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| A representative of actress. |
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| A representative from model |
Referencing
Chathamhouse.org. 2013. Angelica Cheung, editor of Vogue China, on how the West has got Chinese fashion wrong | Chatham House: Independent thinking on international affairs. [online] Available at: http://www.chathamhouse.org/publications/twt/archive/view/189209 [Accessed: 6 Aug 2013].
The Independent. 2012. Meet the woman making China fashionable. [online] Available at: http://www.independent.co.uk/news/world/asia/meet-the-woman-making-china-fashionable-8393579.html [Accessed: 6 Aug 2013].
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